Nov 18
Ongoing economic uncertainty has made aspirational luxury customers more selective about what they purchase than ever.
"Aspirationals" are aggressively prioritizing discretionary spending, purchasing a select few emotionally charged luxury items but buying everything else at mass or "masstige" outlets.
Companies that want to continue to profit from aspirational customers must make their brands accessible and relevant to them by taking their lifestyles into consideration and meeting them half way.
Here are seven tips to draw out aspirationals, just in time for the holidays.